Why buy Michelin's: Tires are such an important part of your driving experience. They keep you connected to the road and respond to how you drive. That’s why when it comes to your next tire purchase you should consider much more than just the price tag. Remember to think about things like safety, fuel economy & longevity. When it comes to making such an important decision, you can trust Michelin to provide you with the right tire for all of your driving needs.  (source: http://www.michelinman.com/tires-101/buying-tires/why-michelin.page)